Like many others, our family was thrown into utter chaos at the beginning of lockdown when Matt lost his job as a pilot. We suddenly found ourselves with no income and no hope of finding a job any time soon either. We both struggled to adapt to this new way of life but as we’d just moved into a new (to us) house and we had our incredibly feral 4 and 3 year olds to entertain, we had to find a way to carry on. We decided that alongside keeping the kids busy and figuring out how to plumb a new bathroom, we had to give ourselves something to focus on and protect our own mental health. The hopelessness of the unknown, lack of job opportunities and not being able to see friends and family started to take its toll and it was this that forced us to make the jump and create our own company. We’ve always dreamed of one day starting our own business and although we would’ve preferred it to happen in different circumstances, it seemed like the perfect time to try- we had nothing to lose. Fast forward through the hours of debating whether to take the plunge or not and here we are!
Creating an entire company by ourselves has been a challenge to put it mildly. We’ve been through a pretty steep learning curve in every aspect, from flavour combinations and label designs to building a website and marketing. This has also been one of the best bits though- it’s allowed us to progress and develop the company exactly as we see best, without having to compromise. It’s given us a challenge to really sink our teeth into and see how deep we can dig. If nothing else- it’s been a great way to test our marriage to breaking point!
We’re doing our best to carve a future out for ourselves, trying to keep our heads above water and protect the kids from this utter insanity. It’s been a pretty intense journey so far and we’re no way near finished. The future brings a lot of emotions at the moment- apprehension, excitement, downright fear.....but also possibility. A chance for us to chase something we never really thought was possible, until it had to be.
Small, Local Batches
We’ve kept our batches deliberately small so that we can perfect and hone the flavour of each run. We anticipate that as our experience and skills evolve, the flavours will change subtly and develop, enhancing each aspect of the palate. As we distill the rum from scratch ourselves and only use natural, whole ingredients for the spiced rums, we expect there to be a slight degree of variation between the batches as the natural flavours are affected by changes in the season, rainfall, climate etc. We see this as a direct reflection of the uncontaminated produce that we are using and we’re excited to see how the flavours can change and interact with each other on new levels. Each run is proofed down using filtered, local fresh water.
One of the best things about being such a small company is being able to support other independent, small scale producers and we’ve absolutely loved collaborating with other local businesses and seeing our rums on the shelves of family owned spirit shops.
One of the areas we were unhappy with when we launched was our packaging. We needed to get something that would protect the bottles and reduce loss and wasted postal journeys. Covid and BREXIT ruled out a huge range of products due to lack of availability, high demand and supply issues. We ended up choosing air filled bottled sacks that were recyclable in most councils as it was the best option at the time. We’ve now managed to source fully recyclable packaging and we are so much happier. Some of our boxes will still be sent out with the air filled sacks as we still have some in stock and we think it would be even worse just to recycle them without using them first.